Creative Marketing Resources

Books

• Brand: It Ain't the Logo: It's what people think of you – by Ted Matthews
• Start Your Own e-Business: your step-by-step guide to success – by
Robert McGarvey and Melissa Campanelli
• The EMyth Revisited: Why most small businesses don't work and what to do about it – by Michael E. Gerber
• The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
– by Seth Godin


Creativity

• An Illustrated Life – by Danny Gregory
• The Creative License – by Danny Gregory
• Everyday Matters – by Danny Gregory
• The Artist's Way –by Julia Cameron
• How to Be an Explorer of the World – by Keri Smith

 

Marketing

• Guerrilla Marketing on the Internet – by Jay Conrad Levinson
• The New Influencers: A marketer's guide to the new social media – by
Paul Guillin
• Turning Strangers Into Friends And Friends Into Customers – by Seth Godin
• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World – by Seth Godin